Cultivate Something Great in North Perth

Employment Branding refers to the strategy a business or organization uses to position itself as a desirable employer in the minds of potential and current employees. It encompasses the company's reputation, culture, values, and many other benefits and reasons for working there, including its place and the quality of life it offers. Employment branding is typically expressed through various marketing and communications, both internally (to employees) and externally (to customers, partners, and the general public).

Essentially, it's about creating and promoting a positive image of what it's like to work at the company, highlighting unique selling points that make the company stand out as an employer of choice. Our place – North Perth – can play an important role in your own employment branding, and be a key contributor to positive associations with your organization.

Workforce Attraction, on the other hand, is the process of attracting individuals to apply for positions within a company. It involves implementing strategies and practices that appeal to potential employees, ensuring the company not only attracts but also engages and motivates people to want to work for them. This can include targeted advertising, participating in job fairs, developing a strong online presence, and leveraging social media to reach potential candidates. Workforce attraction is crucial for local businesses in maintaining a competitive edge, as it ensures a steady influx of skilled individuals who can contribute to the company's growth and success. Together, employment branding and workforce attraction form a comprehensive approach to building a strong, capable, and motivated team.

Effective employment branding helps create a strong company identity that resonates with potential employees, making it easier to attract top talent. When a company is seen as an employer of choice, it not only draws skilled candidates but also retains them, reducing turnover rates and associated costs.

Moreover, a positive employment brand can significantly enhance employee engagement and satisfaction. When employees feel proud of their company, they are more likely to be motivated, productive, and loyal. This translates to better performance, higher morale, and a stronger organizational culture, which are essential for long-term success.

For businesses, investing in employment branding and workforce attraction strategies means building a sustainable talent pipeline. This is particularly important in industries facing skill shortages or high competition for talent. By highlighting the unique advantages and benefits of working for the company—which includes the advantages of living and working in North Perth—businesses can differentiate themselves from competitors and appeal to the right candidates.

Through a public RFP (request for proposal) process, Trajectory Brands Inc. was selected to lead this work and help North Perth “design and implement an employment landscape brand for North Perth and stimulate employer branding across the businesses of North Perth with training, mentorship, tools, and resources.”

This work commenced in June, 2023, and has been substantially completed by March, 2024.

It was paid for with partnered funding through the OMAFRA Rural Economic Development (RED) program at 70%, which was approved during 2023 and 2024 Budget processes.

For more information, please contact Kimberley Kowch, Economic Development Officer, Municipality of North Perth, kkowch@northperth.ca, (519) 292-2043.

Easy access to shopping, dining, arts and culture, excellent healthcare, and learning opportunities.

5 International Airports within 90-minute drive

7 Post-Secondary options within 1-hour drive

Great recreation amenities: golf courses; pools & splash pads; indoor sports facilities

Four seasons of outdoor delights: trails, beaches, skiing...

22 km of trails through agricultural land, parks, villages, and former railway corridors; Enjoy on foot, by cycling, horseback riding, skiing or snowshoeing. 

Lake Huron (1 hr); Collingwood (1.5 hr); Stratford (40 min)

Innovative Set7 Skills and Technology Centre offers world-class training to employees, employers and job seekers.

Specialized youth programs

Strong network of local, provincial and federal business organizations working together with business, workforce and community groups to foster growth, prosperity and innovation in North Perth and across the region.

Municipality is a committed community partner with various resources, training, and services

The Municipality has experienced growth and an increase in diversity, which has been accompanied by new businesses locating or evolving within the community, as well as many inclusive events and celebrations.

Key messages and website copy that can be ‘cut and paste’ and incorporated into your own communications channels, along with an introduction and overview of the North Perth place story and communicator tips and suggestions.

Click here to view a Key Messaging Template.

1000+ new photographs, captured between Dec 2023 and Feb 2024, that highlight many of North Perth’s most compelling place-based attractors and key business segments. From entrepreneurs to large manufacturing, and from recreation to healthcare, these photos can be leveraged to help you showcase North Perth as a desirable location to live and/or work.

For more information and to access additional photography samples for use for you business or organizations workforce or community efforts, please contact Kimberley Kowch, Economic Development Officer, Municipality of North Perth, kkowch@northperth.ca, (519) 292-2043.

Check below for Photo Library sample images!

A select mix of social media assets and templates that can be leveraged by local businesses for job postings, place-making stories, regional statistics and insights, and more. 

Coming soon...

Set of 8 pull-up banners (80”h x 33”w) that can be borrowed by businesses for job fairs, trade shows, community events, and more. The banners feature a mix of generic and some sector-specific photography.

For more information, please contact Kimberley Kowch, Economic Development Officer, Municipality of North Perth, kkowch@northperth.ca, (519) 292-2043.

There are numerous other workforce attraction and related resources to help support North Perth businesses. Here are some good places to start:

Perth County’s WARET Workforce Attraction and Retention Employer Toolkit

Prosper In Perth Profiles

North Perth Community Profile

North Perth Business Services and Support

Set7 Skills and Technology Centre 

Perth Community Futures Development Corporation 

Stratford Perth Center for Business 

For a full list of North Perth's programs and resources visit our Business and Development page or contact Kimberley Kowch, Economic Development Officer, Municipality of North Perth, kkowch@northperth.ca, (519) 292-2043.

Have questions about building your business employment brand and integrating our new place-brand?   We’d love to help!  Feel free to contact Economic Development staff for more information at ecdev@northperth.ca.

Coming Soon...